There was a time when the biggest perk of landing any job was the salary or wage you would get for doing it. In fact it used to be the case that it was the only perk you would get!
But nowadays everything is very different. Many businesses take the time to ensure they can offer a more comprehensive offer to their staff. Not only do they carefully consider the best salary they can provide, they also look for other perks they can offer alongside this.
Typical examples are free loans to cover travel costs and health insurance. Some other businesses have more versatile kinds of leave to offer as well. We all know about maternity and paternity leave, but you could also find yourself benefiting from other forms of additional leave as well. In another example some companies offer their employees additional holiday they can ‘buy’ from their regular salary if they wish.
Some perks are more familiar to us than others. For instance most of us are familiar with the idea of a company car, although only people in higher job positions tend to be able to benefit from them. In other situations some employees may find themselves working for companies that have gyms and even swimming pools on site that they can use whenever they want to. For some people this can be a good benefit that is well worth having, especially if they usually struggle to find the time to get regular exercise in other ways.
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Source: http://janinebarclay.articlealley.com/why-offer-your-employees-extra-perks-1994342.html